What you are actually buying

You have been burned before. The ring that left a green shadow. The gold that quit being gold in a month. Nobody warned you, because the label was doing the lying.

We decided Amanelle would be the brand that answers your questions before you ask them. So here is everything, in plain language, the way a friend who works in jewelry would tell you.

What demi-fine means

Demi-fine sits between costume jewelry and solid gold: real craftsmanship and real 18k gold plating up to 10 microns thick, at a price that lets you wear it to the grocery store without guilt. It is not solid gold and we will never imply it is. It is the smart middle, done honestly, which is exactly why the brands you admire built their names on it.

What your piece is made of

Every Amanelle piece lists its own truth on its own page: the plating and its thickness, the protective varnish that shields it and helps prevent peeling, and the stones, which are 5A-grade cubic zirconia in every piece, with simulated pearls where a pearl is shown. Every measurement on the page was taken on the actual piece. If a detail is not published yet, we are still verifying it, and we would rather owe you an answer than hand you a guess.

If your skin is sensitive

Some of us break out in a rash from a single afternoon with the wrong metal, so this is personal. Every piece is nickel-free and hypoallergenic, and skin-safety details are listed per piece, tested before promised. If your ears have given up on earrings, start here.

Our warranty, in one breath

Every piece carries a 90-day warranty against factory defects. If something arrives or fails that way, you write to us, a human answers and we make it right. That is the whole policy. No forms designed to make you give up.